Brian Lait has good insight into British Airways management and has contributed a new article, BA cutting costs for a quick buck in the Cyprus Mail.
"Avaricious" is a new word to me but perfectly personifies the current BA management who seem determined to cut costs and maximise profits for themselves and their shareholders.
While the current management have driven BA down to the 40th most popular airline, and despite the numerous BA disasters of 2017, BA continue to make a profit.
As long as the shareholders are happy, the travelling public are still willing to support the "National Airline" (which frankly is astounding to me) and assuming they aren't cutting corners on safety, then nothing seems likely to change at least in the short term.